mag 23

Okay, it’s a bit of a David and Goliath story  – Joyent is a cloud provider that seems to maneuver just below the radar. But on Thursday it will come out fighting with an array of new compute instances — including reserved instance pricing — to position itself as an attractive alternative to big, bad Amazon Web Services.

Joyent CEO Henry Wasik

Joyent CEO Henry Wasik

San Francisco-based Joyent has made noises about going up against Amazon before  but now it’s more than tripled the number of instance types it will offer, including 7 different “standard” instance types with RAM allocations ranging from 0.5 to 128 GB; 5 high-memory instances; 6 high-CPU instances; 3 high-storage instances; and 3 high I/O instances (see chart.) But that’s just the beginning, said Joyent CEO Henry Wasik, who joined the company in November.

“We’ve completely reformatted what we do and dramatically expanded the number of instances — originally we had 10 and now 27, but once the portal is turned we’ll have 71,” said he said.

Depending on the workload, Joyent services may well be cheaper than AWS, he said. (Stay tuned for Amazon’s response.) But as many have pointed out, for cloud providers, competing on price alone is a fool’s errand.

Joyent seeks to differentiate itself on how well it runs high-performance applications on its own SmartOS (or on Linux or Windows);  the tooling it provides; its service and support; and its ability to offer the hybrid cloud option that many companies prefer.

Earlier this week Dell said it would offer Joyent as one of three public cloud options it will sell to customers. Dell had promised to deliver an OpenStack-based public cloud this year, but thought better of it.

Face it, in the cloud computing world, it’s Amazon first and then everyone else. In one of my favorite posts of the year comparing cloud providers to hamburger franchises, GigaOM’s Derrick Harris posited that AWS is McDonalds, Rackspace is Wendy’s but a handful of providers — Joyent, Virtustream, CloudSigma — represent the In-N-Out Burger (yum!) or Five Guys of cloud.  He wrote:

These cloud providers, like their analogous restaurant chains, are damn good at what they do and their patrons are loyal. They’re typically designed for maximum performance, maybe security, too, and will play around with new infrastructural or programming components in order to maintain their edge. They might even be the best at certain things and have some major customers (I’ve seen Maseratis leaving the In-N-Out drive-thru), but cost, geography or the desire to get a chicken sandwich, too, limit the number of users they can attract.

I know that we’re early on in cloud adoption and that the potential workloads moving to cloud is high. But to me it’s clear there will be a shakeout as enterprise players like VMware — which announced its public cloud option this week — along with Dell, IBM, HP and Red Hat try to preserve their traditional IT strengths in a cloud venue while newer look players  built for the cloud — Joyent, Virtustream, and others — gear up.

There may be a ton of work out there but i would bet that some of these players will not be standing in two years’ time.

Joyent price chart


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mag 22

CloudCheckr, one of several vendors that monitor Amazon Web Services usage for customers, says it is the only one of those rivals that can do that job for  Amazon’s restricted GovCloud. GovCloud is a separate U.S. region set up for state, local and federal agencies that must meet special requirements for cloud use.

Tools like CloudCheckr’s service can help in the government procurement process — a big deal given the U.S. government’s cloud-first mandate, which requires agencies not only to deploy a different sort of technology, but to readjust how they think about buying and paying for services.

“They have a hard time dealing with cloud costs because they’re so used to fixed-cost contracts,” said James Hirmas, COO of JHC Technology, an AWS consultancy specializing in government work and a prime contractor for the National Institute of Standards and Technology (NIST). JHC worked with CloudCheckr to integrate its service with GovCloud.

CloudCheckr

With that integration, a customer can see if it’s underutilizing compute instances for a certain task and, if so, advise that the work be moved to a smaller, cheaper instance, for example. CloudCheckr performs compliance checks and best practice analysis for GovCloud environments.

Aaron Klein, COO of Rochester, N.Y.-based CloudCheckr, said the GovCloud service does 90 percent of what it does on the commercial side. “GovCloud is architected differently from other AWS regions,” he said. “First you need access, then you need to delve in and adapt what you have to work best in that environment.” He also pointed out that not all of AWS’s own services are running on GovCloud so far.

Since GovCloud is compliant  with the International Traffic in Arms Regulations  (ITAR) – only U.S.-born personnel can work there or access it. Its help desk is U.S.-only. Background checks are also required.

Amazon itself is clearly gearing up for more government work, having received its FedRAMP certification early this week. That accreditation  should make it easier for more government entities to use GovCloud (or other U.S. regions depending on the workload) without having to go through a lot of redundant testing and paperwork.


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mag 21

VMware re-announced its long-awaited vCloud Hybrid Service as an Infrastructure-as-a-Service (IaaS) play for current vSphere customers to use. It will become available in an early access program in June and generally available in the third quarter of the year.

The company is pitching the platform for both legacy vSphere applications already running in company data centers  and for brand new applications designed from the ground up.  VMware execs up to and including CEO Pat Gelsinger promised “seamless” interoperability between on-premises implementation and vCloud Hybrid Services.

They promised it will let customers move data from on-premise infrastructure to public clouds on Layer 2 or Layer 3 networks and create the same virtual-networking infrastructure like load balancers and firewalls. Management will happen all inside current VMware software tools. Managing and moving virtual machines will be possible inside vSphere through a free-plugin. The idea is to help customers move existing applications around and develop new applications on the public cloud. Some customers will want to run specified applications on the public cloud and keep key data on premises, said Gelsinger, who will be a featured speaker at GigaOM Structure next month.

Bill Fathers, VMware’s senior vice president and general manager of hybrid cloud services, described vCloud Hybrid Service as the easiest public cloud to adopt. It will be available through current partners, so licensing won’t be different. And customers can get support for the vCloud Hybrid Service from VMware, just as they can for other services.

Partners that endorsed the platform included  Tibco, Microsoft, SAP, Puppet Labs (see disclosure) and Pivotal, VMware’s step-brother that is co-owned by VMware and parent company EMC. VMware  holds a significant stake in Puppet. “VMware will be the first and only cloud provider to provide SAP software, including HANA, as a subscription service on premise and in the cloud,” Fathers said.

The vCloud Hybrid Service actually has two flavors: a Dedicated Cloud mode has “physically isolated and reserved compute resources” for predictable workloads and a Virtual Private Cloud for seasonal workloads that require greater elasticity but are multitenant in nature. The former service will start at 13 cents an hour for a 1 GB virtual machine with a single processor on an annual basis, while the latter will start at 4.5 cents an hour on a monthly basis. But those prices will come as year-long licenses. Fathers said he expects customers to use both in parallel. The pricing model helps, but it doesn’t provide insight into the cost of storage and networking services.

vmware price 1

To provide the infrastructure for the vCloud Hybrid Service in the United States, VMware will pull from infrastructure in Santa Clara, Calif.; Las Vegas; Dallas; and Sterling, Va. Fathers said the plan is for “an asset-light model” in which the facilities in those cities are “third-party data centers.”

Beta customer, Julio Sobral, senior vice president of post production for Fox Broadcasting, said the movement of certain applications to VMware’s public cloud, particularly collaboration tools for dispersed employees, had, in fact, been “seamless.

vmware price 2

Other beta customers include the state of Michigan, the city of Melrose, Mass.; and Planview. The question is how many of VMware’s roughly 500,000 customers will move onto the service too, rather than keep using IaaS providers such as Amazon (a amzn) Web Services for certain applications, as some customers have.

There could also be friction with existing VMware cloud partners. They have been underwhelmed by the offering and the service provider partners not selected to host the offering now feel they are competing with their supplier, as my colleague Barb Darrow has noted.

DisclosurePuppet Labs is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.


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mag 21

Amazon Web Services can now claim a rare blessing among cloud providers: it has earned the FedRAMP accreditation that certifies that it has met a variety of security standards. That certification, which covers AWS GovCloud as well as Amazon’s other U.S. regions, should make it easier for state, local and government agencies to put workloads on Amazon’s public cloud infrastructure without having to jump through so many hoops.

Amazon Web Services VP Adam Selipsky.

Amazon Web Services VP Adam Selipsky.

FedRAMP, which stands for the Federal Risk and Authorization Management Program, “is a U.S. government-wide standardized approach to security assessment, authorization and monitoring,” said Adam Selipsky, VP of AWS. If a service gets certified by FedRAMP for use by one agency, it will be easier for other government organizations to adopt it as well, he said.

In government parlance, Amazon now has a three-year “Authority to Operate,” or ATO. That certifies that a range of government data can be stored or processed on Amazon infrastructure. Companies seeking FedRAMP certification typically work with a sponsor agency, which in Amazon’s case was the Department of Health and Human Services.

HHS has used AWS to run for the Centers of Disease Control’s BioSense program for tracking health problems in the U.S. and for the National Database for Autism Research. 

FedRAMP blessing greases the skids for more government use

AWS now has both a FISMA (Federal Information Security Management Act) Moderate and a FedRAMP Moderate ranking.The latter designation means that ”sensitive data” can be stored and managed on AWS infrastructure.

“This is a journey, a sliding scale. Sensitive data is a term of art used in government. Even more top secret categories of data require additional certifications,” Selipsky said.

To date, exactly one cloud provider — Autonomic Resources, a small North Carolina company — had earned the FedRAMP seal of approval from the General Services Administration. Now AWS is in the mix, but the two companies won’t have the arena to themselves for very long. Up to 15 providers are expected to clear FedRAMP hurdles this year with double that number expected to do so in 2014 when FedRAMP certification becomes mandatory, according to Federal Computer Week,

AWS is the kingpin in public cloud infrastructure where it’s had a 6 year head start. But now enterprise-focused rivals — VMware will announce its AWS response on Tuesday, HP and Rackspace have rolled out their own public clouds. An early FedRAMP certification which should make government IT types feel better about deploying work on AWS, may well be another early-mover advantage.

Amazon CTO Werner Vogels may well talk about the importance of public sector workloads when he speaks at GigaOM Structure next month in San Francisco.


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