mag 17

Data analytics star Tableau had a successful initial public offering on Friday, closing the day up nearly 64 percent at $50.75 per share. That means the company brought in about $254 million (it sold 5 million shares, while stockholders sold 3.4 million) and has a market cap of $2.9 billion. Shares have remained relatively steady in after-hours trading, trending down only slightly.

“We’re thrilled,” Tableau co-founder and CEO Christian Chabot told me during a call after the market closed. One should hope so.

Chabot and his fellow co-founders stand to make a lot of money if today’s closing price holds up, as does its sole investor NEA. The firm put $15 million into Tableau since it launched in 2003, and has rode that sum to profitability and more than $127 million in annual revenue.

Here’s a quick chart (made using Tableau Public) showing who owns how many share and what they’re potentially worth.

tabipo

The company didn’t really need more capital to operate, Chabot said, but one of the primary drivers was to raise awareness of the company. It has about 12,000 customers, he said, but there are millions more possible users. As part of attracting them, the company is going to expand globally and is working to improve its reach across mobile devices, the cloud and the Mac operating system.

“I don’t believe in the this whole ‘or’ philosophy with computers,” Chabot said. “It’s ‘and’” — meaning people will use desktops and tablets and smartphones.

More prominence and more users singing its praises might also dispel the notion that Tableau is just about visualization. It has some fairly advanced features under the covers (as a commenter to my earlier post about the company’s influence pointed out), even if they’re hidden by the relatively simple user experience.

“Tableau is not a visualization company, per se, it’s really an analytics company,” Chabot said.

However, if the company really wants to expand its reach to everyone one who wants to gain knowledge from data — something Chabot calls a “timeless human need” — it might actually need to get simpler. More marketing can let potential business users know about new features like forecasting and data-extraction, but it won’t make a dentist is Des Moines better at formatting his data.

After raising $254 million in its IPO, though, Tableau is in a good place to do whatever it has to.


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apr 03

We all know based on M&A activity that marketing automation is big. Now, Marketo has filed for an initial public offering valued at $75 million, according to an SEC filing.

The news broke just hours after data visualization fan favorite Tableau filed for a $150 million IPO of its own. The public offerings are seen as validation that companies that build business-to-business software are hot right now.

In November, San Mateo, Calif.-based Marketo raised $50 million in venture funding from Battery Ventures, bringing total funding to date for the 7-year-old company. And category leader Hubspot raked in $35 million in mezzanine funding to bring its total trove to $100 million.

In December, Oracle dropped $871 million to buy Eloqua; a month later InfusionSoft, which focuses on marketing automation for smaller companies, netted $54 million in new funding.

Marketing automation vendors aim to help customers find and qualify sales leads — gleaning attractive prospects from sources including online ads but also from Facebook, Twitter and other sources. The goal is to prequalify these prospects and convert them into actual sales.

Many companies now use an inefficient hodgepodge of processes and products for this purpose. Given that chief marketing officers are now seen as having huge influence on IT purchases, vendors are chasing that constituency.

Marketo’s ticker symbol will be “MKTO” and shares will trade on NASDAQ. VentureBeat has more on the offering.


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mar 02

It’s been 12 years since the internet bubble burst, and in the ensuing fallout, it has become apparent that the IPO market has been fundamentally damaged. Thanks to a lack of national confidence and lingering fears and confusion about the potential risks of IPOs, far too many good companies – ones that could supply much needed jobs to the U.S. economy – are unnecessarily paying the price. While addressing the fouled IPO market certainly  isn’t a cure-all for our ailing economy, there’s no doubt that some of America’s missing growth and lost jobs over the past decade are certainly to be found locked away in this hidden treasure chest.

Breaking the IPO market

We can look back now and see that permanent structural changes that were prompted as a result of the dot-bomb crisis– many initially subtle and gradual – shifted our markets so that we frogs didn’t realize that our cold-water world was slowly coming to a boil. And we got cooked.

In fact, a host of factors have contributed to the process. Electronic trading, decimalization, consolidation of the ‘Four Horsemen’ boutique banks into the bulge bracket banks, and the dominance of hedge funds — all these factors helped transform our investment focused public markets into a high-velocity, high-volume trading world. And that has choked the ability of young companies to get the long-term growth support they need to create more jobs for the rest of us.

New regulations to control the underlying corrupt financial practices that helped create and burst the bubble also hindered the growth of legitimate companies with IPO potential. Sarbanes Oxley and analyst regulations added costs while removing critical support. The result has been that the number of years to IPO has been shifted from an average of under five years, to over 10 today. These structural changes in the financial markets have stunted capital formation and in essence broken the IPO process.

Accepting and promoting our new economy

President Obama stated in his recent State of the Union Address that America’s future will come from rebuilding a strong middle class. However, the belief that the solution to moving forward is to resort to the old manufacturing economy is wrong. If we look back over the past 20 years to where the greatest number of jobs have come from, the answer is new-economy companies like Apple, Google, Amazon and Starbucks, which each employ about 300,000 people.

We are now in an “innovation economy” growth phase cycle, and because it is specifically dependent on IPOs – with 92 percent of job growth for companies occurring post-IPO– one can easily connect the lack of growth and jobs over the past decade right back to when IPOs became blocked.

To deliver middle class jobs in the U.S., Mr. Obama needs to focus on creating more tech jobs – which, according to Moretti’s multiplier of five, spawn three middle-class jobs and two professional jobs each.

Preparing CEOs for today’s market realities

What is most wrong with the system is that it is skewed to incentivize short-term focus. Today’s high frequency trading benefits from volatility and in effect creates pump-and-dump scenarios. For IPOs, that translates to often wild price fluctuations, with from 300 to 500 percent of IPO allocations usually trading within the first 48 hours of a company’s offering.

The solution is for company CEOs to take back the reins and factor in aftermarket trading. Managing your shareholder base composition is a basic investor relations function that companies need to begin developing years prior to IPO, including inviting key shareholders into late-stage private rounds. A good rule of thumb is to aim for 60 to 70percent long-term holding base for stability, and 30 to 40 percent short-term holders for liquidity. This yin-yang balance will support a perception that matches reality (fundamental performance).

Without a core of growing companies (that are appropriately valued), the economy will simply keep generating more uncertainty and distrust, further limiting good, young companies’ ability to hire and grow.

Mona DeFrawi is founder and CEO of Equidity, a firm that matches investors with private companies. Follow her on Twitter @MonaDeFrawi.

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Photo courtesy Everett Collection/Shutterstock.com.


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gen 02

Both the number of venture-backed initial public offerings (IPOs) and the number of mergers and acquisitions (M&As) decreased in 2012, but their average values increased, according to a report released today by Thompson Reuters.

The Exit Poll report, conducted in conjunction with the National Venture Capital Association (NVCA), makes clear something we’ve known for a while: IPOs aren’t as popular as they used to be. The average offer amount for IPOs has gone up 225 percent since 2007; the average offer amount for M&As has gone up 16 percent in that same time.  Both have seen fewer deals in 2012 than they did five years ago.

According to the report, the information technology sector led with the highest total deal size.

Number of IPOs, source: Thomson Reuters and NVCA
Average IPO/merger/acquisition offers, source: Thomson Reuters and NVCA



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